• Deeply understand the business sector - Business Process Outsourcing to plan and carry out Performance, Display Ads, Marketing Campaigns and Social Responsibilities.
• Understand, research, plan and utilize Google Marketing Tools, Social Media, Online Newspaper, Magazine, WOMM and TV. Gained more 300% website traffic and earned 460 client leads since 2017.
• Work with LinkedIn Campaign Agency to earn valuable connections and client leads. Gained 25 client leads from LinkedIn.
• Regularly monitor and optimize content, media performance across digital touchpoints through DIGI-TEXX Website (digi-texx.vn and digi-texx.com), Facebook, Twitter and LinkedIn Profile, Google Business, YouTube and Third-Party Sites (Clutch, Vtown, DanhbaICT) in Vietnamese, German, Japanese and English.
• Brand awareness - Increased 250% Likes, Followers and Reviews on social networks, especially grew 1000% Subscribers and 1 million Views on YouTube.
• Set goal, provide support and delegate tasks for team members along with Marketing Manager. Follow-up their tasks to keep them on the right track.
• Research, select and execute procedures of IT and Banking Events, Awards and Organizations to promote DIGI-TEXX. The company received 18 awards and merits from Eurocham, HCMC People’s Committee and IT/BPO Organizations (VINASA, HCA, VNITO GBA, AHK and QTSC) in 2017 - 2019.
• Gained extensive knowledge of Digital Marketing (website, social media, SEO, SEM and digital market research):
a) CMS (WordPress), AMP, Chatbot and Newsletter.
b) Google Tools and Google Marketing Platform (Google Ads, Optimize, Correlate, Data, Analytics and Trend, Keyword Planner, Tag Manager, Market Finder, Brand Lift, Measurement and Search Consoles).
c) Social Networks Tools (Facebook Ads, LinkedIn Ads and Sales Navigator, Display & Video Ads).
d) Ranking Company Lists (Clutch and Vtown).
e) Customer Survey (Feedbackstr), CRM and Intranet (Bitrix24).
• Worked closely with Board of Management in order to produce materials (e.g. Videos, Service Flyers, Leaflets, Presentations, Brochures, Standee, Backdrops); CHECK THIS LINK.
• Opportunity to work in German professional environment and participate in large IT Awards, other domestic and foreign events.
• Opportunity to learn Website Design by WordPress course of DGM Marketing and certificates of Google Academy for Ads.